Ross Golan x Rick Beato Interview: Songwriters got Poorer, AI is Next and So Where is Music Going?
Today's guest is multi-instrumentalist, music educator, interviewer, producer, and songwriter. He is also one of most influential independent music voices online. His real story isn't channel he built after 90-second video of his son's perfect pitch hit 80 million views overnight, it's his incredible value to music community and conversations he sparks online about state of music industry and his conversations with some of biggest creators within it's orbit. This is one of more unflinching conversations we've had about what's actually happening to music. Two musicians from different generations of same fight, working it out in real time. Where do you stand when rules of music industry keep changing under your feet? This is one of more unflinching conversations we've had about what's actually happening to music. Two musicians from different generations of same fight, working it out in real time. Where do you stand when rules of music industry keep changing under your feet? Timecodes: 00:00 - Intro 02:14 - Beginning of Rick Beato's music career 03:11 - Rollercoaster of an early music career 05:32 - Napster era and dawn of digital recording 09:16 - Producing Shinedown - and how "Simple Man" became hit 10:54 - Why "Yellow Ledbetter" was B-side - and why bonus tracks are back 12:48 - What country radio still gets right about hits 14:54 - Inside Nashville sessions and number triangle 17:28 - Future of AI in music - and No Fakes Act 21:20 - Future of prompting and curating music 23:54 - Would Beatles be four-way publishing split in 2026? 25:39 - Modern music economy: are album tracks worthless now? 27:58 - American writers are chasing global stars now 34:30 - Eli Mercer experiment: fake artist built with Claude 36:52 - NPR EDM stunt and what it proved about AI on Spotify 41:18 - 4M monthly listeners, 6'300 followers, AI is winning algorithm 42:58 - How Rick Beato built YouTube empire 45:22 - Era "What Makes this Song Great" 51:49 - 1984 vs now - and search for modern Bob Dylan and Stevie Wonder 54:18 - Who is Michael Jordan of pop music? 55:51 - Queen at 3 billion streams - what counts as "biggest" 1:00:28 - Golden, Blinding Lights and what makes 2020s standard 1:06:53 - Songwriter similarities and lawsuits that never happened 1:09:42 - Best era of pop music. Am I wrong? 1:13:56 - 1998: How Clear Channel and Cumulus consolidated radio 1:20:14 - Music Modernization Act and what's actually next 1:24:54 - Is future of songwriting still bullish? Playlists: https://rutube.ru/plst/1000000 https://vkvideo.ru/playlist/-235081080_100 #RossGolan | #RickBeato | #Interview Original video: https://youtu.be/EHvR_QThCI0
Today's guest is multi-instrumentalist, music educator, interviewer, producer, and songwriter. He is also one of most influential independent music voices online. His real story isn't channel he built after 90-second video of his son's perfect pitch hit 80 million views overnight, it's his incredible value to music community and conversations he sparks online about state of music industry and his conversations with some of biggest creators within it's orbit. This is one of more unflinching conversations we've had about what's actually happening to music. Two musicians from different generations of same fight, working it out in real time. Where do you stand when rules of music industry keep changing under your feet? This is one of more unflinching conversations we've had about what's actually happening to music. Two musicians from different generations of same fight, working it out in real time. Where do you stand when rules of music industry keep changing under your feet? Timecodes: 00:00 - Intro 02:14 - Beginning of Rick Beato's music career 03:11 - Rollercoaster of an early music career 05:32 - Napster era and dawn of digital recording 09:16 - Producing Shinedown - and how "Simple Man" became hit 10:54 - Why "Yellow Ledbetter" was B-side - and why bonus tracks are back 12:48 - What country radio still gets right about hits 14:54 - Inside Nashville sessions and number triangle 17:28 - Future of AI in music - and No Fakes Act 21:20 - Future of prompting and curating music 23:54 - Would Beatles be four-way publishing split in 2026? 25:39 - Modern music economy: are album tracks worthless now? 27:58 - American writers are chasing global stars now 34:30 - Eli Mercer experiment: fake artist built with Claude 36:52 - NPR EDM stunt and what it proved about AI on Spotify 41:18 - 4M monthly listeners, 6'300 followers, AI is winning algorithm 42:58 - How Rick Beato built YouTube empire 45:22 - Era "What Makes this Song Great" 51:49 - 1984 vs now - and search for modern Bob Dylan and Stevie Wonder 54:18 - Who is Michael Jordan of pop music? 55:51 - Queen at 3 billion streams - what counts as "biggest" 1:00:28 - Golden, Blinding Lights and what makes 2020s standard 1:06:53 - Songwriter similarities and lawsuits that never happened 1:09:42 - Best era of pop music. Am I wrong? 1:13:56 - 1998: How Clear Channel and Cumulus consolidated radio 1:20:14 - Music Modernization Act and what's actually next 1:24:54 - Is future of songwriting still bullish? Playlists: https://rutube.ru/plst/1000000 https://vkvideo.ru/playlist/-235081080_100 #RossGolan | #RickBeato | #Interview Original video: https://youtu.be/EHvR_QThCI0